Social Media Star

Social media star - iamalive.app Location: Bengaluru (in-office) Type: Full-time About Alive Alive (iamalive.app) is building the infrastructure layer for real-world experiences in India. We don't list what already exists, we design the experiences ourselves and work with 100+ operator partners to deliver them. Today that's 516 live experiences across Bengaluru, Mumbai, Delhi-NCR, Hyderabad, Chennai and Goa. Our users are in their twenties and thirties, in cities where most weekends dissolve into the same three restaurants and a screen. We exist to give them a better answer. The role We're hiring our first dedicated social media star - someone who owns how Alive sounds everywhere it speaks. This is not a role where you execute someone else's content calendar. You'll build the calendar, write the words, shape the formats, and be accountable for whether any of it actually moves engagement, retention and bookings. What you'll own Instagram - Our primary discovery surface. You'll run the content engine: reels, carousels, stories, host features, user-generated content. You'll be on the ground at experiences often enough that the feed feels lived-in rather than designed. LinkedIn - Build the Alive company page into a real audience. Founder-voice posts, category thinking, host and partner stories, hiring and milestone announcements. Push notifications and WhatsApp - The highest-leverage copy at the company. Every push and every WhatsApp campaign goes through you: writing, segmenting, sequencing, testing. Small copy changes here move revenue. Blog - Long-form writing about the experiences on the platform: what they're actually like, the people who host them, why they're worth your Saturday. Written to be read, and built to rank. Content IP - The part we're most excited about. You'll develop and launch original formats that live beyond the feed: a podcast, a newsletter, a video series, whatever else you can argue for. We want formats people subscribe to, not campaigns that end. You might be a fit if you Have been writing and shipping content for a consumer brand, media property, or your own audience and can show us the work Write well. Not "marketing well" actually well. Clear, specific, unembarrassing Have run an Instagram account with real engagement and can explain what worked and what didn't, with numbers Can shoot and cut a reel on your phone without waiting for a production team Are comfortable with performance metrics: CTR on push, open rates, saves, watch-through, conversion to booking Are genuinely curious about the things people do on weekends pottery, surf, supper clubs, treks, gigs and want to try them Bonus points You've launched a podcast, newsletter or video series and grown it from zero You've worked with AI creative tools for video and image generation Basic design skills (Figma, Canva) and video editing (Premiere, CapCut) Experience in early stage consumer startups What we offer Full ownership of the content function from day one, reporting directly to the founder Budget to build the IP formats you pitch, not just the ones we ask for Free access to experiences across all six cities - trying the product is part of the job A category being built right now, with very little precedent to copy Apply here with your resume and write an interesting cover letter.